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Stay Connected: CHAIN STATION
What’s your favorite thing about CHAIN STATION? Is it the endless combinations of charms? Or that it adjusts to virtually any length? Or is it just that it’s fresh and fabulous? Whatever it is that...
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Witness the Charm Evolution
From fan-favorites to new classics – symbols you love are back and better than ever. Reimagined. Redesigned. Refreshed. Connect to the icon that calls to you and personify its energy. Check out our...
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Retro Glam: Sparkle this Holiday Season
It’s almost that time of year again: the temperature drops and we spend most of our free time bundled up by the fire, sipping on hot chocolate, avoiding the frigid outdoors at all costs! Just because...
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Make it Yours: Mixing and Matching
The great thing about ALEX AND ANI jewelry is that there are no rules: each collection complements one another and adding different textures and styles only makes your #CHARMEDARMS more interesting....
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Kindred Cord: A Style Guide
Have you heard the news? Our latest collection is for you. Yes, you! After reading your requests, we’re happy to introduce Kindred Cord – an ode to your hobbies, professions, favorite animals, and...
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Create Your Own: CHAIN STATION
Life is a constant exploration. It’s a journey that can only be taken once. Along this winding and tumultuous path, there are rest stops – points in time where we reflect and stay a while. We like to...
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Give the Gift of #LayeRING
Our ALEX AND ANI rings are all expandable to fit virtually any ring size. This, along with their chic and delicate design, make them the perfect gift for a loved one this season. Our rings feature a...
View ArticleEmbrace the Connection: Kindred Cord Video
This holiday season, we invite you to discover the link that connects us – the common thread we all share. _____ Like common interests and goals that bring us together, our new Kindred Cord Collection...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
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Layered in Meaning: Path of Symbols
Reinvent fashion. Add symbolism to style. Pick pieces that reflect your unique self: mind, body and soul. Explore one of our most prized collections: Path of Symbols. From original designs to timeless...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
View ArticleWhy I Wear CHAIN STATION: Meet Deidre F.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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December Inspiration: Give from the Heart
Take a look around – the holiday magic is everywhere. It’s present in a smile from a stranger, a call from an old friend, or an unexpected gift to brighten your day. The holidays have a way of...
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New Online Feature: Shop by Symbol
As a meaning based company, our goal is to bring you sentimental products that speak to you on a personal level. It’s easier than ever to find pieces that resonate with you by using the new “Shop by...
View ArticleKindred Cord: A How-to
Calling all arm candy aficionados! As you may have heard, we recently launched Kindred Cord - an ode to the common thread we all share. _____ Recently, many of you have reached out asking for...
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A “Charming” Offer: CHAIN STATION Promotion
At ALEX AND ANI, we make products that tell a story. Our latest collection, CHAIN STATION, allows you to design a necklace by selecting charms that represent your life’s unique blueprint. Just in time...
View ArticleSpotlight On: Kindred Cord
Kin·dred (adjective): one’s family and friends; of a similar nature or character; sharing common interests and goals. Kindred Cord is the common thread – the link that connects us on our life’s path....
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Glam It Up: Fab & Festive
During the holiday season, there’s no such thing as too much sparkle! Our latest collection, Retro Glam, has a nostalgic feel and features glistening and radiant beads. Here are our top three tips for...
View ArticleWhy I Wear CHAIN STATION: Meet Janelle M.
It’s time to design your soul story – one charm at a time. _____ The ultimate form of living art, CHAIN STATION allows you to create a necklace that is uniquely you. Select an expandable chain and...
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Find Your Soul Symbols: Take Our Quiz
What do you love most about the holidays? For us, it’s the time spent with family and friends. There’s something special about illuminating our souls with the festivity and joy of loved ones. _____ Our...
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